Two new hires strengthen the VFTCB’s ability to attract and engage visitors to Montgomery County, Pa.

KING OF PRUSSIA, PA – The Valley Forge Tourism & Convention Board has added two new positions to its organization, with the unified goal of increasing tourism throughout Montgomery County, Pa.

Scott Higgins is the new Associate Director of Sales, and Jessica Willingham is Director of Arts and Culture.

Scott Higgins, VFTCB Associate Director of SalesHiggins is a ten-year veteran of the local hospitality industry, having spent nearly six years representing different hotel brands across the area. Most recently, he was sales manager at the Hyatt House Philadelphia – King of Prussia, where he supported the corporate and leisure markets. Within the VFTCB, his efforts will center on the corporate-convention line of business.

A current Royersford resident, Higgins graduated East Stroudsburg University. He has recently joined the Philadelphia Chapter of Meeting Professionals International (MPI), the largest meeting and event industry association worldwide. He is also cofounder of East Stroudsburg University Alumni Philadelphia.

Jessica WillinghamWillingham comes to the VFTCB from the Montgomery County Commissioners Office, where she served as Press Secretary. For the past five years she has been the liaison between elected officials, the press and the public. She brings a depth of knowledge about the county and a passion for promoting its wealth of assets centering on the performing and visual arts.

Willingham has worked with renowned jazz radio DJ Bob Perkins of WRT 90.1 FM for over a decade. She also has forged many strategic relationships with the area creative community, collaborating with and promoting local artists, musicians and filmmakers. 

Willingham attended Brandeis University and currently serves on the Alumni Association Board of Directors.

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The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based sales and marketing organization that actively promotes Valley Forge and Montgomery County, Pa., as a convention site and leisure visitor destination by encouraging patronage of its 400-plus member hotels, restaurants, attractions and services. The Board’s award-winning website,, serves visitors, meeting planners, tour operators and residents, as well as hosts The Pursuit, a nationally recognized blog. The VFTCB oversees a portfolio of brands that include Valley Forge SportsMontco 360Destination Montco Weddings, Patriot Trails and Destination Montco Golf. It is also the publisher of the new dining magazine Crave, issued twice yearly.