Sam Cummons Headshot

Samantha Cummons Cole

Director of Public Relations
610.834.7981 |

A lifelong Montgomery County resident and graduate of Bloomsburg University, Samantha has experience with CBS Radio & Digital, the Walt Disney Company, social media marketing, writing, and brand development and awareness. At the Valley Forge Tourism & Convention Board (VFTCB), Samantha is responsible for overseeing social media strategy and contributing to public relations efforts.

Samantha is a positive leader who has grown the VFTCB’s social media presence to a whole new level with more than 200,000 followers, and millions of video views. As a marathon runner, she used her passion for running and expertise in communications to be an integral part in making the 2021, 2022, and 2023 Revolutionary 5-Mile Runs successful events, generating virtual and worldwide/international participation for the first time ever. Runners and walkers from 24 different U.S. states, Germany, and the Netherlands participated. Demonstrating that she was an industry thought leader in the use of social media, Samantha was named a 2019 Rising Star in social media marketing by PR News. Since 2018, she has overseen and executed all social media strategy, content, and influencer relations for the VFTCB. She’s increased the total social media following by more than 50,000 followers, and generated more than 10 million social media video views. Samantha has also served as an additional company spokesperson and representative on television, radio, at press conferences, as a panel moderator, and social host. She generates targeted marketing and public relations strategies to increase social engagement and website visitation, and established a marketing campaign name (Embark Montco) promoting dog-friendly travel tied to the National Dog Show filmed in Montgomery County, PA, which achieved national coverage and recognition on NBC. Samantha also assists with writing and distributing press releases and media alerts, and produces original video and photo content. She builds and maintains key relationships with marketing agencies and macro/micro-influencers, mentors and manages interns, content coordinators, and contracted employees, as well as the social media marketing budget to modify marketing strategies based on platform insights.

Awards/ Certifications: Awarded Rising Star in Social Media Marketing by PR News, 2019 Certified Digital Media Consultant, CBS Radio & Digital Recognized as one of top five best public speakers by Dean of Communications at Bloomsburg University Awarded Who’s Who Among Students in American Universities and Colleges for academic, leadership and service achievement