Photos: https://www.dropbox.com/scl/fo/gfvxklr7kuapd5pbh43c5/h?rlkey=xxcfznod2428wn5pxa0jlu6tz&dl=0
Montgomery County, PA – The Valley Forge Tourism & Convention Board (VFTCB), the Destination Marketing Organization for Montgomery County, Pennsylvania, has launched the Arts Montco Pass, a gamified program that aims to highlight Montco’s rich arts and culture locations.
The free mobile-friendly Arts Montco Pass, created in partnership with Bandwango, leads users on a self-guided journey to more than 30 arts locations throughout Montgomery County, including galleries and museums, music and theater venues, artist workshops, and more.
“We’re so excited to launch the brand-new Arts Montco Pass as a way to promote our dozens of arts and culture venues year-round,” said Rachel Riley, AVP of Communications & Visitor Experience. “Our goal is to increase foot-traffic to these sites to broaden visitors’ experience to Montgomery County, PA, and raise awareness that Montco is truly an arts destination.”
To activate and redeem, users visit a dedicated mobile passport landing page on www.artsmontco.com where they can sign up for their Pass. Once registered, a link is then sent to their mobile phone, which opens the passport and directs them to the 32 participating locations where users can virtually check in via GPS to start redeeming prizes including candles, stickers, eco-friendly tote bags, and more.
The campaign marketing strategy will target the Philadelphia DMA via digital and social media advertising, and the VFTCB’s PR efforts including a media and influencer FAM. Campaign advertising is expected to drive users to the campaign landing page which outlines Montgomery County theaters, museums and galleries, visual arts, concert venues, and more.
Additionally, the VFTCB has announced the return of Montco Jazz Fest, September 19th – 22nd. This year’s theme, Legacy, celebrates the living legacy of jazz by enjoying artist collaborations and tribute concerts to some of the great legends in the genre.
With the help of consultant, Joanna Pascale, the VFTCB is building on last year’s theme of Women in Jazz by continuing to empower female voices and will also be including educational and fundraising components for youth jazz programs in the community.
Confirmed Montco Jazz Week participants include:
- Ardmore Music Hall
- Berman Museum
- Abington Arts Center
- Community Music School
- KOP Mall
- KOP Town Center
- Keswick Theater
- Hotel West & Main
- Elmwood Park Zoo
- Cigar Republic
- Southern Cross Kitchen
- JJ Ratigan
- Stave & Stable
- Sizzle
- Eddie V’s
- Valley Forge Hotel & Casino
- Human Robot
Venue onboarding for the Arts Montco Pass and Montco Jazz Fest is ongoing. Locations wishing to be included can contact the VFTCB directly via www.artsmontco.com
To explore all there is to do in Montgomery County, visit www.valleyforge.org and follow us along on social media at @visitvalleyforge.
The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based sales and marketing organization that actively promotes Valley Forge and Montgomery County, PA as a convention site and leisure visitor destination by encouraging patronage of its 500+ member hotels, restaurants, attractions, and services. The award-winning website links visitors, meeting planners, tour operators, and residents to a diverse portfolio of brands focused on reasons to visit the region.
