King of Prussia, PA – The Valley Forge Tourism & Convention Board (VFTCB) wants visitors to plan their winter staycation in Montgomery County this season. The board has partnered with a record 37 local businesses and attractions to create the 2019 Winter Hotel Package, which continues to make it easier than ever to plan a holiday weekend getaway, or winter escape, in Montco.
The #MakeItMontco Winter Hotel Package takes all the hassle of out planning, granting guests access to a wide variety of exclusive savings – a $350 value – at the best restaurants, entertainment and premiere attractions when they book a stay at any participating Montgomery County hotel.
“The wide-range of members who participate in this hotel package continue to grow, which only helps encourage more visitors to come to Montgomery County during the winter months,” said Edward Harris, VFTCB Chief Marketing Officer. “You don’t have to go far to get away! There’s so much to do and see here this season, and plenty of reasons for folks to #MakeItMontco. This package is perfect for a weekend filled with family fun, or even a romantic getaway. No matter if you’re planning for kids or couples, the best part is, we put the itinerary together for you!”
The hotel package runs now through April 22nd, 2020 to encourage visitors check out Montco throughout the holidays and beyond.
The aggressive winter-long marketing strategy includes television, radio, digital, regional print ads, and out-of-home targeting the Philadelphia, South Jersey, Harrisburg, Lancaster, Lebanon, and York markets in an effort to increase hotel stays for people visiting Montgomery County through Easter.
Here are some more highlights:
- Brand-new :15 TV spot created with the help of [2 one 5] Creative
- Dedicated, custom homepage
- Updated edition of the coupon booklet
Also, new this year as part of the social promotion, the VFTCB is putting a creative twist on the popular holiday tradition, Elf on the Shelf. The tourism board will feature its brand new mini Monty the Fox mascot plush toy to create viral-worthy social media content and create buzz around the package with appearances at partner locations highlighting their respective deals including: iFLY Indoor Skydiving in King of Prussia, LEGOLAND Discover Center in Plymouth Meeting Mall, and Elmwood Park Zoo in Norristown. Social users are encouraged to follow @VisitValleyForge and #MakeItMontco to see how they can win a mini-Monty!
Participating partners include:
- Dining –
- Monto Makers –
- Family Fun –
- Shopping –
- Entertainment –
This package gives both families and couples so many reasons to #MakeItMontco. Guests present the coupon booklet they receive when they book their Montgomery County hotel to redeem the offers. Restrictions may apply, and all discounts are subject to availability. For more information, please visit www.makeitmontco.com.
The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based sales and marketing organization that actively promotes Valley Forge and Montgomery County, PA as a convention site and leisure visitor destination by encouraging patronage of its 500+ member hotels, restaurants, attractions, and services. The award-winning website links visitors, meeting planners, tour operators, and residents to a diverse portfolio of brands focused on reasons to visit the region.