KING OF PRUSSIA, PA – During the month of February, a traditionally slow travel period in the region, the Valley Forge Tourism & Convention Board (VFTCB) is targeting partners, individuals, and families with a consumer marketing program promoting easy-to-plan romantic getaways and date ideas in Montgomery County, PA.
“There are so many fun ways to celebrate love in Valley Forge and Montgomery County,” said VFTCB AVP of Marketing Justine Garbarino. “We want visitors and locals to splurge on a great meal at one of 1,800 restaurants in the county, catch a show at one of our local theaters, and enjoy a day outdoors on our local trails.”
In partnership with Madden Media, the campaign strategy will target regional consumers through digital, social media, and audio advertisements, including Pinterest, Spotify, and iHeartRadio. Campaign advertising is expected to earn roughly three million impressions. The VFTCB also collaborated with Josh Pellegrini, founder and CEO of Pel Productions and creator of PHL Shooters, a photography community in Philadelphia, on new photography assets to promote the February campaign.
The campaign’s microsite will outline:
- Nearly 30 date ideas across the county
- Itineraries to follow on a getaway
- Most romantic restaurants in Montco
- The best chocolate and candy shops
- Adventurous date spots
- Budget-friendly date ideas
- Date spots for the whole family
Additionally, for the duration of the month-long campaign, the VFTCB will host giveaways via email marketing and social media for gift cards to local restaurants and popular attractions.
With this initiative, the VFTCB is hoping to take the hassle out of travel planning, and with more than 80 hotels in Montgomery County, the campaign makes it easy to turn Valentine’s Day celebrations into the perfect staycation.
“This campaign is a first for our organization,” continued Garbarino. “It targets consumers in the drive market to come to Valley Forge & Montgomery County, visit our attractions and restaurants, and stay overnight during a traditional need period for our hotels. Our mission is to inspire the world to fall in love with Montgomery County, and this campaign will do just that.”
The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based sales and marketing organization that actively promotes Valley Forge and Montgomery County, PA as a convention site and leisure visitor destination by encouraging patronage of its 500+ member hotels, restaurants, attractions, and services. The award-winning website links visitors, meeting planners, tour operators, and residents to a diverse portfolio of brands focused on reasons to visit the region.