The project highlights Black-owned Company Jeantrix in the Valley Forge Area and will be on display from April until end of year
KING OF PRUSSIA, PA– The Valley Forge Tourism & Convention Board (VFTCB) is pleased to announce a new installation that celebrates the variety of things to do in Montgomery County at the region’s premier shopping destination, King of Prussia Mall. The large-scale display, which is located on Level 1 of The Court across from Macy’s, highlights a Black-owned company in the Valley Forge area and will be on display from late April through end of year 2023.
“We are thrilled to continue to partner with the best mall in the country – King of Prussia Mall – to celebrate the variety of things to do in Montgomery County, PA,” said VFTCB’s Associate Vice President of Communications, Rachel Riley. “This installation is an important element of our Arts Montco brand, and a wonderful way to provide exposure for incredibly talented artists with the mall’s high foot traffic.”
The installation features Jeantrix, a Philadelphia-based Fashion & Art brand that caters to Pop-Art enthusiasts around the world. Their objective is to inspire the masses by creating and combining fashion, art, and film fueled by a message of positivity.
Starting with just one pair of customized sneakers in 2004, the brand was created two years later by best friends, Deric Crawley and Muhammad Abdul-Basit (AKA Nyce and Homm). Over the years, Jeantrix naturally evolved to encompass a broader range of art including, one-of-kind luxury apparel, canvases, sculptures, fashion films, customization events, and art installations.
Jeantrix is best known for their eccentric clothing which has been featured on media outlets such as Vogue, Elle Magazine, The Source, US Weekly, The LA Times, BET, and MTV. They’ve also had the honor of collaborating with celebrities such as Beyonce, Janet Jackson, Blue Ivy, Alicia Keys, Keke Palmer, and Missy Elliot, and fashion titans Saks Fifth Avenue, Neiman Marcus, Dr. Marten’s footwear, MCM, and Patricia Field.
The wall is part of the Tourism and Convention Board’s ongoing Arts Montco initiative, which highlights the county’s more than 200 arts and entertainment venues, attractions, and galleries. The arts and culture sector represents $100 million in positive economic impact for Montgomery County, not to mention hundreds, if not thousands, of jobs.
The installation is free and open to the public. For more information on Arts Montco, visit artsmontco.com. View the new installation here.
The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based sales and marketing organization that actively promotes Valley Forge and Montgomery County, PA as a convention site and leisure visitor destination by encouraging patronage of its 500+ member hotels, restaurants, attractions, and services. The award-winning website links visitors, meeting planners, tour operators, and residents to a diverse portfolio of brands focused on reasons to visit the region.