Valley Forge Tourism & Convention Board Will Use 37th NTTW (May 3-9) to Look Ahead to Recovery

King of Prussia, PA (May 3, 2020) National Travel and Tourism Week (NTTW), the annual celebration of the contributions and accomplishments of the U.S. travel industry, will spotlight resilience and hope in the face of the coronavirus pandemic with this year’s theme: the Spirit of Travel.

Celebrated annually the first full week in May, NTTW was created by Congress in 1983 to underscore the economic power of travel in the U.S. The 37th NTTW (May 3-9) arrives at an opportune moment to unite the industry, celebrate its indomitable spirit and elevate the role it will play in America’s economic recovery.

“Through every hardship, I find myself in awe of the travel industry’s ability to join together, adapt, and emerge stronger than before,” said U.S. Travel Association President and CEO Roger Dow. “This is our toughest challenge yet, but what I’ve seen is that the spirit of travel has not been shattered.”

Since in-person rallies and events that have been hallmarks of NTTW in years past are not an option this year, the Valley Forge Tourism & Convention Board (VFTCB) is engaging by helping to spread the word on social media, through public relations, and sharing with the community.

“There’s no doubt this has been an incredibly challenging time for Montgomery County, but we see National Travel and Tourism Week as an opportunity to remind our visitors and our residents of the incredible spirit and resiliency of the travel industry and our workforce,” said Mike Bowman, President & CEO of the VFTCB. “It’s only a matter of time before we all get moving again, and Valley Forge & Montco will be more ready than ever to welcome travelers with open arms.”

Visit ustravel.org/NTTW to learn more about the week.

The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based sales and marketing organization that actively promotes Valley Forge and Montgomery County, PA as a convention site and leisure visitor destination by encouraging patronage of its 500+ member hotels, restaurants, attractions, and services. The award-winning website links visitors, meeting planners, tour operators, and residents to a diverse portfolio of brands focused on reasons to visit the region.