Media Contact: Zofia Wleklinski, Public Relations Associate
Red Balloon Public Relations
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Over 3,000 people expected for an outdoor celebration
Thursday and Saturday, October 2 & 4, 2014 at KOP Mall

KING OF PRUSSIA, Pa. - (FOR IMMEDIATE RELEASE) - A sell-out event each year, King of Prussia District (KOP-BID) is thrilled to announce the third annual King of Prussia Beerfest Royale - the largest outdoor beer festival in the Greater Philadelphia suburbs and recently named Montco Happenings Best Outdoor Event 2014. Over 100 craft and international beers will be on tap, as well as food from King of Prussia's most popular restaurants.  The two-day festival kicks off on Thursday, October 2 with the exclusive Donnerstag: Happy Hour and concludes on Saturday, October 4 with two sessions for Beerfest Royale. The event is held outdoors at The Court at the King of Prussia Mall parking lot adjacent to DeKalb Pike (near The Container Store & Wells Fargo Bank), King of Prussia, PA 19406.

This two day, one-of-a-kind festival features live music and traditional German dancers, an outdoor beer garden, food from the best restaurants in King of Prussia and of course, a wide variety of the most popular beers in the region and from around the world, including an annual specialty beer crafted specially for Beerfest Royale. This event has sold out each year, so it is important to get tickets fast! Tickets include entrance to the event, a souvenir tasting mug, entertainment and much more.

For the second year in a row, KOP-BID will offer a VIP event on Thursday night called Donnerstag: Happy Hour. Donnerstag promises to be the best happy hour with specialty food and beer pairings, a pumpkin beer bar, live music from The Hoppin' John Orchestra, a cigar lounge (with a complimentary cigar for each guest), and multiple specialty desserts including beer infused ice cream floats! The first 300 tickets for Donnerstag, which takes place from 5:30-9pm, are $60, the next 300 tickets are $65 and for those trying to get last minute tickets, any remaining tickets will be $75 at the door. Event is all-inclusive and includes free valet parking courtesy of Chariot Valet of KOP. Buy 2 or more tickets and receive $5 off each ticket.

On Saturday Beerfest Royale continues with two sessions (12-3:30pm and 6-9:30pm) offering unlimited access to over 100 different beers from 50+ craft and international brewers. Two grand tents set the stage for the festival featuring live music on two stages with an authentic German band and dance group, photo ops and more! Delectable bites from King of Prussia vendors (all under $10!) are enjoyed in the landscaped outdoor beer garden. All festival-goers will receive a KOP Beerfest Royale tasting mug for unlimited 5 oz. samples during their session. For each session tickets start at $40 for the first 400 sold, then will increase to $45 for the next 400 tickets sold. The final 400 tickets are priced at $50. If available, tickets at the door are $60. Coming with a group? Buy six or more tickets and receive $5 of each ticket. For those safely driving their group, Beerfest has $15 designated driver tickets, which include access to a fully stocked non-alcoholic designated driver tent sponsored by Wegmans KOP.

"On the heels of our sold-out event last year, we are thrilled to bring back KOP Beerfest Royale," said Eric Goldstein, King of Prussia District Executive Director. "This event is truly a one-of-a-kind experience that highlights so many incredible KOP restaurants, hotels and vendors. The event proceeds also help raise funds for physical improvement projects throughout King of Prussia."

The list of featured brewers and restaurants continues to grow and information on ticket sales, hotel packages and more can be found at:

Twitter: @KOPBeerfest
Instagram: @VisitKOP

Sponsorship for Beerfest Royale is provided by Valley Forge Casino Resort and Merit Service Solutions (Royale Event Sponsors); Valley Forge Tourism & Convention Board and SEPTA (Executive Sponsors); Conlin's Digital Print & Copy Center (Print Sponsor); Wegmans (Designated Driver Tent Sponsor); BEST WESTERN PLUS - The Inn at King of Prussia, Brandywine Realty Trust, Bryn Mawr Trust,  Hersha Hospitality Trust, Holiday Inn Express & Suites, HYATT house, KOP Beer Outlet, Liberty Property Trust, Sheraton Valley Forge Hotel and Unruh, Turner, Burke & Frees - Attorneys at Law (Associate Sponsors); AFR, All Seasons Landscaping, ATS Mobile, Chariot Valet, King Limousine & Transportation Services, Inc., King of Prussia Mall, Kunda Beverage, Lights4Rent, Manatawny Still Works, John Hay Cigars and Ice Bars Luges and Logos (Pilsner Sponsors); 95.7 BenFM and Philadelphia Magazine's foobooz (Gold Media Sponsors); Montco Happening, Montgomery County Chamber Magazine, Red Balloon Public Relations, The Town Dish and YELP (Silver Media Sponsors);  and GVF, Hampton Inn, Keystone Property Group and Pennoni Associates (Pint Sponsors).

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King of Prussia District (KOP-BID) is a 501 (c)(3) not-for-profit, special services organization. KOP-BID engages public and private partners to collaboratively improve the economic environment in King of Prussia by making it more vibrant, attractive and prosperous. For more information, visit