KING OF PRUSSIA, PA – Rock, Paper, Scissors…Meeting!
The Valley Forge Tourism & Convention Board is playing to win business.
In an effort to stand out among competitors, the VFTCB sales team is providing meeting and event planners with a unique Decision-Making Tool Kit, and a twist on the Rock-Paper-Scissors game.
“We wanted something universal,” said Scott Higgins, Associate Director of Sales. “The rock, paper, scissors game is a universal language. Regardless of your age, you know how to play it.”
The box promotes the organization’s Revolutionary Events brand, which targets meetings and events, and includes three items, with a handwritten note, a visitor’s guide, and a clear message on how the VFTCB can help:
- Rock candy – Get a solid start with Montgomery County’s 75 hotels and 1,600 restaurants
- A notebook (paper) – Stick out from the rest and make the event or meeting noteworthy
- Scissors – Be cutting edge
“This is a truly experiential marketing invention, and a way to encourage meeting planners to book more meetings with us in Montgomery County!” said Lisa Karl, Vice President of Sales and Strategic Partnerships.
And meeting planners in the area are already responding.
“I love it so much, I want to steal it for one of our meetings!” said Caryn Taylor Lucia, from SEI’s Corporate Event Marketing. “We receive a ton of email, regular mail, and sales calls. But, this package stands out. It’s clever, thoughtful, and useful…this package gives you pause to want check out what (the VFTCB) has to offer.”
Taylor Lucia was just named one of the Top 25 Women in the Meetings Industry by Meetings and Conventions Magazine.
Meeting and event planners who receive the box are encouraged to use the hashtag #decideonmontco, and post photos on social media of themselves with the box, or playing the rock, paper, scissors game to be entered to win a gift card.
Besides the toolkit, the VFTCB sales team will continue to implement other initiatives and selling strategies to make sure Valley Forge and Montgomery County are well-known, including:
- The Meeting Planner Rewards Program, which allows meeting planners to earn up to $3,000 for their next meeting with at least 50 room nights in Montco
- And, attending more than 50 trade shows, and 20 international programs, to generate 28% more leads than last year
For more information, contact firstname.lastname@example.org.
The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based sales and marketing organization that actively promotes Valley Forge and Montgomery County, PA as a convention site and leisure visitor destination by encouraging patronage of its 500+ member hotels, restaurants, attractions, and services. The award-winning website links visitors, meeting planners, tour operators, and residents, to a diverse portfolio of brands focused on reasons to visit the region. The website also hosts The Montco Explorer, a nationally-recognized blog.