Another round of pandemic woes. Damage from storms, flooding, even tornadoes. You name it, and it feels like it’s happened here in Montgomery County.
So, let’s get the bad news over with first:
We’re not going to sugarcoat this: there have definitely been some tough moments over the last year.
But, even though we may feel like we can’t catch a break, we also can’t ignore that there were some beautiful moments too. Among the ups and downs, we’ve found reasons to have hope for a brighter future.
Here’s just some of the good news: we’ve been meeting those challenges together.
It’s easy to get frustrated, but you haven’t given up. We have so much respect for you, our Hospitality Heroes, and how you’ve gone above and beyond this past year. We celebrate you!
Some more positive success stories:
As you can see, you still have our commitment to work diligently and creatively to fill hotel rooms to drive positive economic impact for our industry, and to get people back to work. We don’t need to tell you that the return of these jobs is crucial to the county’s future economic rebound.
DON’T BE DISCOURAGED. WE WON’T BE DEFEATED. WE WILL RISE ABOVE THIS. WE WILL MOVE BEYOND THIS.
STAY SAFE AND WELL,
President & CEO
Inspiring the world to fall in love with Montgomery County, PA.
A must-experience destination, rooted in the past and leading the future.
All data provided by Tourism Economics
Even in a crisis year...
...tourism provided strong benefits to the
local economy and created positive effects that
rippled throughout the entire community.
Here’s a look at the industry in 2020 and the impact
COVID-19 had on these numbers.
(down from $1.6 Billion in 2019)
$111,000 is spent
In montgomery county
In total wages generated by tourism
= $2,400 per household
in 2020 were 18% of total job losses in montgomery
Supported by tourism
(almost as large as the population [16,525]
of Plymouth Township in 2010)
to make up for the $112 million in
State and local taxes
generated by visitor spending, each
household in Montgomery county would
need to contribute an additional
In montgomery county
room nights in 2020
(down 37% from 2019)
fared better than the
Region in 2020
(whose revenue from hotel rooms booked,
was down 61% from 2019)
from rooms booked in 2020
(down 50% from 2019)
in montgomery county
More than 3-million impressions were generated through a partnership with NBC10, the PGA, and GolfNow.
Through advertising and partnerships, the campaign drove more than 100 check-ins, a 28% increase in app users, and an 82% increase in pageviews to MontcoMakers.com
The month resulted in more than 4,000 visits to cravemontcomonth.com and more than 580 downloads of the Visit Valley Forge app.
Montgomery County has over 200 arts and culture venues, which normally represent $100 million in positive economic impact.
Marketing Campaigns / Initiatives
we were able to welcome visitors to
explore all that Montgomery County has to offer.
Visits to valleyforge.org as of October 2021.
That’s a 57% YOY increase.
Of Referrals to Member/Partners
Websites from Our Site
2021 Montgomery County Hotel Stats
(Year-to-Date ending September)
Average Daily Rate:
Best Western Fort Washington
Hampton Inn Willow Grove
Sheraton Valley Forge
Holiday Inn Lansdale
Comfort Inn Pottstown
Residence Inn Montgomeryville
Days Inn Pottstown
Union League Liberty Hill
Marriott Philadelphia West
The Revolutionary Events team continued to adapt
to ever-changing circumstances for meetings and
events due to the COVID-19 pandemic. This time
has given the team the chance to think about new
ways to do business going forward.
Achieved Room Nights Year to Date ending September 2021 & (Forecasting 18k by Year End)
Notable Meetings & Events
Arbor Tree EXPO
Knowing that opportunities in business segments will take
time to fully rebound, the Revolutionary Events team has
repositioned themselves to creatively attract new
opportunities and show off our destination.
We leaned on new technologies to expand reach such as
Montco360 (virtual tours) shown below.
...Montco Weddings was ready to help couples make sense
of how to move forward with their weddings.
A surge in weddings is expected in 2022, as some couples
were forced to delay dates due to limited availability in 2021.
The Montco Registry Gift incentive program, continues to
bring in new weddings to Montco hotels -
63 couples used it this year.
Achieved Room Nights Year-to-Date ending September
& (Forecasting 4K by Year End)
...the Valley Forge Sports Event & Tourism Authority
hosted a record amount of events. The team led the region
in recruiting and holding events that drove significant
economic impact to the county. By the end of 2021,
the team expects:
over 2019 achievement for
VF sports (a record high)
over 2020 achievement for
of our group business is sports
The Top 12 events in Montgomery County this
year totaled 35k Room Nights and produced over
$40M in positive Economic Impact. They are:
FC Delco Soccer
East Coast Power Volleyball
Epoch Lacrosse Invitational
Battle at Valley Forge
– Flag Football
TNT Softball Showcase
Capital Cup Lacrosse
– National Cup
In 2021, the team’s partnership with Maestro
resulted in 10,000 room nights and
$12M in economic impact.
In 2021, a new strategic plan with Huddle Up
Group Consultants was completed to assist
with facility development and ensure
success for years to come.
The Countryside of Philadelphia team continues to plan
for the future of international travel while borders remain
closed. Through strategic, yet flexible planning, the
team is using this time to keep the region at as
top tourism destination.
international visitation expected
to reach 2019 levels
The Montgomery County Hotel Experience continues
to draw visitors to the area. This hotel package features
discounted room nights, passes to local attractions
restaurant deals and more.
Achieved Room Nights Year to Date ending September 2021
Valley Forge National Historical Park
Visitors each year
Visitors Center Visitors
Visitor Center reopening
The center includes the VFTCB’s county welcome center,
where guests can find information on towns, hotels
and attractions throughout the region.
began in late fall 2018.
(this is the building’s first comprehensive
overhaul since it opened in 1976.)
Runners and walkers everywhere were invited to
participate virtually in the 2021 Valley Forge Revolutionary
5-Mile Run. The race took place during National Park Week,
April 17th – 25th, and proceeds from the event benefited
Valley Forge National Historical Park.
New this year to enhance the virtual experience, participants
received a personalized digital racing bib, and for the first time
since the race’s inception in 2005, all registrants
earned a finisher medal.
participants from 25 states
and 3 countries
Raised; totaling a HALF a MILLION Achievement in its 15-YEAR Anniversary (2021)
While the tourism industry has taken a hit due to the COVID-19
pandemic, positivity remains. This year brought a new appreciation for
the local businesses that help make our community a great place to live,
work and visit. It inspired creative approaches to find new business and
connect with meeting planners. And it renewed focus on some of the
best tourism assets found in Montgomery County.
As we look forward, our mission hasn’t changed. We want to inspire
the world to fall in love with Montgomery County, PA and we
will go above and beyond to do that.