How do you communicate a museum in a way that is inclusive, inspiring, and educational? What goes into engaging diverse audiences to experience world-renowned collections, exciting exhibitions, and vibrant programming all year round—both in onsite and online spaces? How can arts and culture continue to serve the public in environments grappling with and recovering from COVID-19?
Join Jo Tiongson-Perez, Director of Marketing and Communications at the Penn Museum, for an inside look at how museum stories are brought to life—from strategy and launch to analytics and pivoting in our new normal. With 16 years of experience launching award-winning campaigns for corporations and nonprofits in Asia and the U.S., Jo led marketing and social media at the Barnes Foundation for seven years before joining the Penn Museum.
Whether you’re in the field or simply curious about the inner workings of a museum, drop by this virtual short talk followed by live conversation.
Free to Registered Guests
MUSEUM INSIDER: Communicating the Museum During COVID-19
- 3260 South St
- Philadelphia, PA 19104
- Penn Museum