DESTINATION SHOP MONTCO
VFTCB Going to DC with New Shopping Brand
Domestically and internationally, millions of visitors come to Valley Forge and Montgomery County with one goal in mind: Depart with arms full of shopping bags.
The appeal is understandable. Montgomery County offers the premium brands, displayed in the attractive setting of our malls and main streets, with the added plus of Pennsylvania's absence of sales tax on clothing and shoes.
With the knowledge that shopping often becomes a weekend adventure (or longer), the VFTCB is launching Destination Shop Montco. The marketing initiative celebrates the various merchandise that fill local shelves and racks, from high couture to hand-crafted, one-of-a-kind accessories.
The brand will be brought to life with a commercial and a set of billboards, running both in-county and out of market in the DC area. A website, shopmontcopa.com, and an extensive social media plan that includes YouTube, Facebook, Twitter, Instagram, Pinterest and Snapchat are also in play.
The message - "You're missing out" - illustrates that a shopping excursion in Montgomery County involves a full weekend fashion that also includes nightlife, dining, entertainment, staying over and sharing with friends.